Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . FYI, this is . When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. There are also historical and economic ties with the region. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question:
As soon as this statistic is updated, you will immediately be notified via e-mail. JavaScript is disabled. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. ?Click to watch my newest video!https://www.youtube.com/. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. This is unsurprising given its large multi-cultural population. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. [Online]. Check your email for magic link to sign-in. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. K-Pop itself has been crafted with the goal of accessibility in mind. Participation is voluntary and all information is confidential. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Top North and South American Cities for K-Pop. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. This number was for those searching for a ticket to a BTS concert on the ticketing website. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. Check out our five best free-to-play Kpop games made especially for KPop fans. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. account, CJ, says that there is a team of seven people who run the BTS on Billboard! There was some surprises like Loona's female count being so high, 70% is really high for girl group. Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. Warner Bros. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. There are 240 respondents in this survey with 140 of them come from the US. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. Top Asian Cities for K-Pop Yet K-Pop has made great strides in bridging the cultural divide. As soon as this statistic is updated, you will immediately be notified via e-mail. "Popularity of South Korean pop music (K-pop) worldwide in 2021." Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. So, whats the most favorite K-pop group based on this survey? K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. (Fans voted by tweeting the hashtag #BTSBBMAs. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. First was the young, diverse, and digitally native Generation Z coming of age. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. 4. aespa Because most of kpop fans are tweens and teens. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. We believe this is somethingthat should be reflected on the charts.". The main kpop fans are teenagers and young adults who are aged 16- 20 year old. The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). February 14, 2022. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. In, Korean Foundation for International Cultural Exchange. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. allkpop is a registered trademark of 6Theory Media, LLC. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. The Western Hemisphere: K-Pop Consumption and Engagement. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . You must be a member in order to leave a comment. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Audiences who are 45-54 years old make up 7% of traffic to the site. The reason is that fangirls are loyal, passionate and more willing to pay. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Please do not hesitate to contact me. 2007 - 2023 6Theory Media, LLC. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. This is consistent across both Instagram Followers and YouTube Views. Dancer at Heart. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. 28 Feb 2023 06:29:24 But there are two acts, both K-pop, who leave the rest in the dust. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. You can only download this statistic as a Premium user. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Tentu, hal ini belum bisa dikonfirmasi. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. This game allows players to create or direct their own stories through the members of the BTS. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). 10.14.20. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Currently, you are using a shared account. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . This is unsurprising given its large multi-cultural population. Korean Foundation for International Cultural Exchange. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. We also offer combined rates with MusicThinkTank. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Access to this and all other statistics on 80,000 topics from, Show sources information K-pop fan activism within the BLM movement emerges from this broader history. It's easy! Dec 28, 2020. As a Premium user you get access to the detailed source references and background information about this statistic. These trends are unsurprising for several reasons. You'll see that there is a near-linear relationship between followers and mentions. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. From new album releases to concert coverage and beyond, we've got you covered. Mamamoo arent on that list, but I know they have more female listeners too. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. Idols are usually young. Show publisher information The money is mostly obtained from parents or working part-time jobs.