I am so disappointed they have discontinued them. As a matter of fact,they were terrible. Discontinuing them to develop a more profitable product may have made some punk executive a bonus but in doing so the Nabisco brand was greatly diminished. I contacted them and received a very narrow minded canned response that they don't bring back discontinued products. Please, Please start making the Peanut Butter with Dark Chocolate cookies, these are the best cookies, there is no other and will never be any other cookies out there that is as wonderful as these cookies. They were Amazing. There are none like them. Check out McKee Bakery to find Peanut Butter Crunch Bars. I loved IDEAL bars!! If this cookie comes back with the same quailty as before, I'll will always buy this cookie! My family still brings up these delicious cookies and wonders why Nabisco doesn't make them anymore It's Time to write Nabisco, Best cookie ever! to which he replied, they were no longer stocking them on shelves in the warmer months. I have never tried them. Winner will be selected at random on 04/01/2023. I aqree that with all the boring cookies out there and the market for gourmet cookies Nabisco couldn't find a way to market them or sell the recipie to a gourmet cookie company who could market them. Please bring this cookie backit's been gone way too long!! They were not made in the summer because they would melt. They had good tasteu could not just eat one. I sent the link to this page to Nabisco today. I am thinking of starting a "petition" that would go to Nabisco we all NEED these Ideal bars back on the shelves of our local stores. This was a huge part of my childhood and teen years for my siblings and parents. My mother also tried her best to keep these wonderful cookies to herself and we made a game of finding where she had hidden them and sneak 1m or 2, but of course she always knew. I keep telling my grandkids about them and they can't believe me or wontPLEASE BRING THESE WONDERFUL TREATS BACK !! I had a friend in Missouri I used to mail seeveral packages at a time to around Christmas. Never in the summer. I have tried all the "almost Ideal Bars". I'll bet Elvis did too! One glassful was good for 3-4 cookies. Oh, what happened to them!? and spent my little savings on another package. No other cookie compares. Lets try this. They were so wonderful!! Good ta know WE ARE NOT ALONE! My Mom too kept these hidden as much as possible because we would devour them. I know they discontinued them years ago but I rfuse to give up hope. I use to eat them all the time and was sad when they stopped making them. Ideal bars are by far the best cookie of my childhood. the little Debbie ones don't even come close .Please bring back the ideal. Sorry Mother and Daddy, you couldn't stop us!!! I'm surprised they quit making them, with all the fans they evidently have out there. One of the few foods I would eat in the middle of the night. The best part towards the end of them being around, we had to special order them, and then hope to get them before someone else snapped them up. Anyway, these little growths were easy to bite off, and would lend a fairly pure chocolate experience, one that only hinted of the peanut butter explosion that loomed on the not-so-distant horizon. They are the B E S T Cookie and if Nabisco doesn't want to make them anymore, then someone needs to reintroduce them. If Nabisco R & D folks actually took the time to read these comments, they just might realize they could make a product that would put the "Peanut Butter" cup in the trash forever. Growing up in the 60's, my mom would splurge every now and then and buy them--what a treat. Need to get these back on the market! I would gladly pay $10-15.00 for a box. I would love it if the Ideal bars would come back. my mother and I would share IDEAL cookies and talk. The combination of all the ingredients was GENIUS!!! There are a few FAKE ones on the market but nothing like the real IDEAL cookies. Oreo was one of three cookies introduced by Nabisco on April 2, 1912, with the other twothe Mother Goose biscuit and the Veronese biscuitnow lost to history. Womens Hairstyles . Anyway, Glad to see I'm not alone. I recall that from late 60's to late 70's my mom would buy the cheap "kiddie" cookies for us, and Ideal Peanut Butter Bars for herself, which she would keep in the fridge. They were the best. I can't help but wonder if Hershey paid Nabisco to discontinue Ideal bars. When I ate the dark chocolate one, the first thing I thought of was the Ideal Cookie. . I copied the link above someone posted and left the same story to nabiso, if everone does this, we might have a chance!! Only much bigger Enjoy! Please NABISCO bring them back. They were amazing! Not to many, and just enough (until the next trip to the store! Submit a link to more information about Ideal Cookies. Please bring it back if for limited time. We could not get enough! It's great to hear from consumers who are looking for our products because it lets us know how much you enjoy them. I miss the darn things too. I moved to Texas in the early 70's and couldn't find them anywhere. I still think about them. Years ago I contacted Nabisco about bringing them back but was told that would never happen. But when you see fancy cookies today packaged as 8 cookies for $4.00, there must be a market for the hi-price cookies! I would love to see these cookies back in the grocery store, or even available through online ordering. My biggest beef with the 'chocolate peanut butter' type cookies out there today is they are all too sweet! Go figure! well I finally found out the name of these cookies that my grandmother always bought for me in the late 60s and 70s. )which got me thinking again about the best cookie ever, IDEAL! As a holiday ritual, my brother Steve and I used to sneak away early from family dinners and drive to the local WaWa grocery store to buy Ideal cookies. . I still look for IDEAl cookies in the grocery store - hoping by some miracle they would be there. Funny that ideal cookies are one of the few things I recall from my early years. I always went with my mom to the A & P and I'd beg her to get them every time. The folks at Nabisco must just be a bunch of big, dumb, stupidheads to not want to bring them back. I remember grocery shopping with my mother at the commissary in Newport RI. Hands down the #1 cookie of all time. I've been looking for them for years!!!!! I look for IDEAL cookies every time I am at the grocery store hoping to see that Nabisco has reintroduced them. Oh these were my favorite cookies. They are as close to the Ideal cookie that I have ever found. These Cookies RoCkEd! Ideal cookies were a great part of childhood. I am so excited to find so many other Ideal-a-holics! Please bring them back!!!! After reading all your comments and listening to my husband, I want one NOW! Litte Debbie's are okay, but not great - and although the concept of dipping nutter butters in chocolate is appealing - it's not really like an Ideal bar. My dad worked for Nabisco - when he'd go to the plant that made Ideal peanut butter bars and come back with a carton - we felt like we were in heaven. They were awesome. I couldn't believe how many comments about Ideal cookies. My sister, Teressa and I would buy a package of these cookies and eat the whole package before we got home. We need to take action for Nabisco to put these cookies back on the shelves, there wouldn't be many in the stores where I live because "I'D BUY ALL OF THEM". There were the BEST! Why else would they not capitolize on the chocolate & peanut butter market in 30 yeas? Far better than anything out their now!!! I used to sell Nabisco cookies, and Ideal bars were a great seasonal item, just like Mallomars and Pinwheels. Who knew so many other people loved my favorite cookie ever? - Touche, old man! "Ideal Bars" were the BEST!!! evenings watching TV and eating a package of them with Daddy & cold white milk. Why is it that when you find something that really works for you, it's discontinued. I too remember these as a kid - we kept them in the fridgeI was thinking about them today which brought me to this page. Please bring this cookie back so my children can enjoy them too!!! I also love these cookies. I remember the ideal bar as a kid and a quick snack when traveling across the nation or mom packing them in our lunch. He's asked me to search a few novelty shops (i.e., Cracker Barrell etc.) Oh how I miss that Ideal cookie! I just wrote this letter to Nabisco: There is an army of us who would love to see you bring back your Ideal cookie bars that you discontinued perhaps some 30 years ago. Please, Nabisco, Please! I would weigh 500 lbs more than I do now if they didn't, and willing to pay alot per bag so I'd be broke. Last time I had these was 4/17/80, my birthday, and I'm still dreaming about them 30 years later bring em back! I wrote the Nabisco Company a few years ago and they said they stopped making Ideal Bars because they were not selling as good as they wanted. It's funny; now that I am middle aged and have enough money to buy these at any time they are not available. She said they were expensive so we couldn't always get them, but I always tried. Nabisco is a subsidiary of an American multinational corporation. Nabisco workers had said their first strike in 52 years is about keeping what they already had as employees producing Oreo cookies, Ritz crackers and other snacks for Nabisco parent Mondelez . I don't know why the hoopleheads at Nabisco won't make these incredibly popular bars anymore. Ha!.NO REALLY. I just had a brainstorm on how to get close to that flavor again though! I am your biggest fan. Dark chocolate over crunchy peanut butter, I can almost taste them. This news is very sad. I loved those cookies. They were and still are the best cookie I have ever had. There were air gaps between the various layers of the one cookie I ate so far. Dave in Texas - December 11, 2007 - Report this comment Had to google it and found this thread. Also check out the other =Food of the 70s?> pages. I am still looking for "Turkish Delights" myself. jjcardella@hotmail.com. They were fabulous and I would give anything to have one today. But the shift wasnt enough; in 2001, Kelloggs had bought the Keebler brand, putting Hydrox under yet another corporate owner, and by 2003, it had stopped selling Hydrox altogethersans a brief reprieve in 2008 after enough consumers complained that it briefly changed its mind. I miss you Ideal cookies. my Daddy just passed away recently @ 86 so these memories are running rampant through my mind. Why did they discontinue the cookies!! OMG I miss Ideal Bars! I'd feel 30 years younger if I could just get 2 packages (okay, maybe three. ideal cookies were the absolute best! Please, please bring them back! I wish they would bring them back at least as a promotional item for a few months, possibly the holiday season???? The woman I spoke with was quite nice as I recall but had no answer as to why they had discontinued the product. The world needs Ideal Bar cookies now more than ever! What could be better. Or give it to the Girl Scouys. Golderberger had some thoughts on the Hydrox, too. I MISS THEM TO THIS DAY!!! Timmy D PGH WE will prevail. As a milk chocolate/peanut butter junkie, these were simply the best! Cannot understand why Nabisco will not bring them back. Lots of people WANT these cookies back in production!!! and Cheese Nips. I can recall in the early 70's playing football with the neighbood kids in the fall and after working up a good hunger pain we would walk down the block to the local A&P store and buy a package of Ideal cookies and eat them all. I had forgotten about them until the other day when I had a dark chocolate Reese cup. :(. Not quite the same quality but really close. Yesterday a friend gave me a homemade treat that reminded me a lot of Ideal Bars. When I was a kid I used to be a pretty good actor. Please, please, please Nabisco. NOW!!!!!! I also searched for them in the past. I have tried to find these cookies and can not find them any where. For example, while Nabisco was stuck spending money on a costly transformation to remove the lard from the cream in its cookies, Hydrox cookies were already kosher, which for decades gave them an advantage in the market. If Nabisco won't do it I wish they would sell the recipe to Keebler, they have some really good products. But they did not stay mad long after I offered them another cookie :). Consider supporting our work by becoming a member for as little as $5 a month. Best sweets I ever ate!!! My mom would hide ours, too. These were the best cookies ever! We also search for this cookie but now the truth is out we will stop, kind of sad. They were best after being in the fridge. Always will be!! I was so bummed when they discontinued them. The taste brought back a memory from 30+ years ago. Grew up in the Detroit area . It seems like the best things are often inexplicably taken away or discontinued. Still to this day every time I am in the grocery store cookie isle I look for Ideal Bars. When I first got married I would buy them from the grocery store (back in 1982) and my husband and I would tag team these cookies until there was an empty package left in the cabinet. Craft/Nabisco (877)535-5666. Only it turned out, four years later, to also be a game-changer for Nabiscos Oreo. I USED TO GET THE IDEAL COOKIES FROM MY PARENTS AS A GIFT. They were the BEST!! Maybe we could petition to get them backwho is with me, OMG! Is it deliberate? Ritz Crackers are a great anytime snack, the perfect complement for quick meals, and a versatile base for tasty party appetizers. google_ad_width = 120;
The logs were a staple in my cupboards also. These cookies RULED! They are the closest to the Ideal as anyone every going to get unless nabisco starts to make them again. I still crave them and will support any effort to making them available again. PLEASE BRING THEM BACK, NABISCO! It sounds like lots of other people would too! I Goggled this cookie to see if anyone else remembered this sweet treat and boy was I surprised!! Lemon Meringue Oreo. I miss those doggone ideal bars!!!! I love the peanut butter filled pretzels at Trader Joe's, so I may just have to try it. I'm emailing them as we speak. I would love to see this cookie again. Lets all write or e-mail Nabisco. Now I know I am not crazy, they really did exist. They are not spell checked or reviewed for accuracy. Keebler created a weak version. I can even smell them now, I was about 9 then and now I'm 46. How's that for wishful thinking? Nabisco we NEED these cookies! PLEASE. I just for the heck of it thought I would search this cookie as I think of them ALL THE TIME.I have NEVER EVER had another cookie to compare to these.PLEASE COME BACK - IDEAL COOKIE BARS !!! I still look at the grocery store shelves to see if they are there. Go to this page and leave them a request to BRING BACK IDEAL COOKIE BARS!!! My father and I used to sneak the whole package the moment my mother brought them home from the grocery. The following are links about Ideal Cookies you may find interesting. would be really neat if they reintroduced the Ideal Bars and one would hope the flavor would be the same if so? I'm so glad that there are others out there.I still can taste them in my dreams! I just did, but many voices are better than one. The Little Debbie bars don't even compare to Ideal Bars. My grandmother, mother, step-dad and other relatives use to work for Nabisco (anywhere from office, management & factory workers). My Dad started hiding them in the hall closet, but we still found them!!! After a few seconds the insides would be all smooshy. They look and taste exactly like the original "Ideal Bar". We just blogged the question to the Internet and are so surprised to find a support group. Nabisco, come on, look at all the sales here. I had forgotten about these!! My dad and I reminisce about them, too. Just the population from the 70's who misses this cookie so much would constitute enough people to support reintroducing these! mmmmMMMMmmmmmMMMMMM!!!!! They would be a big hit! https://www.facebook.com/pages/Bring-Back-The-Nabisco-Ideal-Cookie-Bars/256146701090663. We were just talking about how much we miss them and want them back!! I must say that I am rather in accord with the previous statement by Tom. nostalgia) things are "In" right now. They said they quit making these because they'd melt in transit, but they make chocolate covered cookies everyday. I found that the peanut butter Twix is similar, but these are hard to find. Board members cower before the notion of diminished profits and will never stand for the reintroduction of a product, no matter how beloved, if that product cannot yield profits alternatively higher than some other. I want one now! I still check the grocery store shelves - just on case. Ideal Sandwich Cookies were among the "Best of Nabisco"! I can't believe the post starts in 2007 and the last one was 4 days ago. thanks to all for the great memories & hope! Nabisco are you listening? susieb37@yahoo.com. Too much cookie, not enough fudge and peanut butter. Thanking you in advance for your cooperation in making our lives better. He was going on about what happened to "his" peanut butter bars. Maybe we need to start our own petition to Nabisco! Mike Mozart, Flickr // CC BY 2.0. I also would like to see them brought back. There was just one problem. google_ad_type = "text_image";
We should start a petition drive to bring them back.. These were and remain my all-time favorite cookie. DON'T cheapen the ingredient deck! With so many of us wanting them back has anyone sent Nabisco this link? Let's bring them back, people!!! They might look up that stats every year and laugh but did they stop to think there is a new generation of peanut butter cookie lovers out there. They're calling to me now! And please don't pretend that apple cinnamon spice Newton is the . My people! I had often wondered what happened to Ideal Bars. Its comforting knowing my insanity has friends. I'm not a Facebook person but why doesn't someone set up friend of Ideals page and start a 2010 size campaign to get Nabisco to reintroduce this classic to the millions of cookie eaters who were born after the Ideal plug was pulled. If you can believe it (and it's true) I actually went through shock treatment using Ideal bars as a food I should not eat (a loose weight gimmick in the 70's which is still used for smoking). I've been wanting the name of the IDEAL bars so I could tell Nabisco to make them again. Oreo Big Stuf was introduced in 1984 and was about 10 times the size of a traditional Oreo. An eye-opening journey through the history, culture, and places of the culinary world. I do remember them mostly being sold in the cooler months as the chocolate would melt very easily and most houses did not have air conditioning in those days. (Somehow the chocolate in Hershey candies seems watered down;
not as good as the old days). I made my own sandwich and helped my self to an entire package of Ideals. LET US ALL PROMISE TO CALL NABISCO AND PLEAD FOR THEM TO BRING BACK THIS COOKIE. Wow, how I miss those peanut butter bars. It seems like we ought to be able to recreate a recipe - anyone? It works perfectly. These cookies were the best - my favorite childhood cookie. . Thanks a bunch, Nabisco. PLEASE Nabisco!!!! They were such a treat and bring back such fond childhood memories! Nutter Butter is an American sandwich cookie brand, first introduced in 1969 and currently owned by Nabisco, which is a subsidiary of Mondelez International. Without a doubt we would find them. They were FAR BETTER than ANY peanut cookie and/or candy bar available today, INCLUDING the Nutter Butter cookies you make today. Even though they were a little pricey compared to other cookies my mom always bought them because she knew how much I loved them. 1970's- When mom said us kids could pick one item during the family once a week trip to the grocery storewe always wanted IDEAL cookies. I am so happy to know that there are this many people that loved the IDEAL bars like me. I guess they don't need the money. "You have to have the right. I sure do wish they would bring them back, even if it was just for a trial period. I too have longed for these Ideal cookie bars. bummer. Then she'd say, "Now, Peter, you know that four is your limit." Great to see all the Love. I've often remembered the ideal bar with fondness and wished I'd had one. I would eat them with bananas!! Make them again! OMG!!!!! Our neighbors always had these in their fridge. Feast or famine was my and three other siblings lives due to my fathers dreams and my mom chose to buy Ideal cookies with the last few dollars left one week because we loved them that much! Where did they go and why did they stop making them? I would love to have them again. Oreo boycott (also known as the Nabisco boycott and Mondelez boycott) is a boycott of the Oreo cookie and other Nabisco-manufactured products, including Chips Ahoy! we both started laughing when we realized how much we both wanted them! In regards to the Trader Joes Pretzels. After reading the previous post, I got in my car and drove 45 minutes to Trader Joes and purchased a bag. I snuck them down and proceded to eat every single one of them in that brown, orange, and see- through wrapper. google_alternate_color = "E7F0EB";
I've been looking for them for years-I was thinking maybe I just didn't remember the name and that's why I couldn't find them. I would sneak one or two every once in a while. I frequently speak of these cookies and how incredible they were. Offer available only in the U.S. (including Puerto Rico). The assortment packs included several types of cookies and were marketed for families or parties because of the variety they offered. It didn't stop me - and I would love an Ideal bar right now. Why Nabisco why??? Mom would hide them in the refrigerator, but I always found them. THAT'S true love. My brother DeNault asked me just a few years ago what were those cookies? They were that good. I like having more choices than I get now. I had no idea there were so many Ideal Bar fans out there. PLEASE bring this cookie back. They were my absolute fav cookie and I can almost taste one! I really love these cookies also! I am glad to see I am not the only Ideal obsessed kook out there. I think about them all the time. "Little Debbie" calls them "Peanut Butter Crunch Bars". Thank you all! I thought I was the only one. If they're not going to sell them any more can't they at least share the recipe??!!!! I love the taste of peanut butter and chocolate and the IEDAL cookies are the reason why. They are so missing the boat on a retro line for all of us who remember these products. I remember them from 50 yrs ago . They are amazing! "Today just being fat-free is not enough," he said. I have been craving them for years. They were the best ever, especially cold. I cannot believe the number of people who remember these cookies! Please bring Ideal cookies back. Do anyone remember the cookie back in the 1970's shaped liked a little feet with pink icing on it. The company started as a bakery in Massachusetts in 1792, baking and selling biscuits called "pilot bread" for sailors on sea voyages. The cookie aisles at the grocery store today are VERY dull and limited in what is offered for sale. PLEASE, PLEASE, PLEASE! A version of this post originally appeared on Tedium, a twice-weekly newsletter that hunts for the end of the long tail. The last time I remember seeing them in the store was in the mid/late 70's. My all time favorite cookie! . "Correction" I called this Cookie a candy bar in my rush..my apologies. The biscuit containers and the china scoop to retrieve the biscuits, are prized along with: wood crates carrying the N.B.C./National Biscuit Company label, and early metal tins, store . Not only does it cue back to Hydrox, but its a fun, whimsical name that really works with the Keebler imagery. Keebler marketing director for cookies Carolyn Burns explained to Fortune in 1999. Ideal coolies will never be forgotten by those
who were fortunate enough to have experience a
different kind of taste of cookie. Im 55 now but I can still remember those awesome chocolate covered cookie bars I can still taste them they were the best ever cookie ever made in my opinion my aunt that just past at the age of 95 still remembered those cookies. I really think Nabisco (Kraft) needs to re-evaluate product selectionsand give the people what they want! I've written Nabisco, and now the parent company Kraft, several times and I usually receive a form email back. Seriously. They patiently look them up and laugh. How can something SO Good, SO Popular, So Beloved, disappear without a trace, a sequel, a follow-up, or especially, an apology?! Press gently with palm of hand to flatten slightly. I would, I loved them. Dip cookies in the melted dark chocolate and let cool in the freezer. I will call Nabisco in the morning. I have longed for the Ideal cookie since I got married! I would buy them in a second if they were around, and I have pretty much sworn off all sugar. Then she dunked the whole thing in melted semi-sweet chocolate chips. Ritz Bits S'mores. an update: I just received a msg indicating that my note referenced above was not deliverable to "cis@nabisco.com". PLEASE! Nabisco if you arent going to bring back the Ideal Cookie, then sell the Cookie recipe and rights to some company that will. Awww, I knew I wasn't alone!!! Our family loved these cookies..I still look for them when I shop.I hope Nabisco brings them back. I don't buy cookies or pudding any more, but I would buy Ideal Bars and Spoon Candyso would many baby boomers. They were kept in the little cupboard between the fridge and stove. Down a pint of ale where the Bishop of Ely's servants slept in 1546. Do we have to wait until the Kraft foods no longer has the patten on the cookies. Bring 'em back Nabisco!!!!!! Nabisco should make them again - the economy is in the dumps, people are depressed, shouldn't Nabisco make ideal bars just to make the country a happier place? On my birthday as a 'Twenty Something' I asked for Ideal cookies instead of a cake!! Did you lose the recipe? (Making matters worse: 1998 was the first year that Oreo itself went kosher for the first time.). With so many people wanting them I can't believe Nabisco doesn't bring them back--I'd be first in line for a box. Nabisco has seen this website; it just doesn't care. It is claimed to be the best-selling U.S. peanut butter sandwich cookie, with around a billion estimated to be eaten every year. I believe they would sell if they brought them back. Once I tried to carefully dig out the peanut butter then eat the cookie. Here's the Kraft customer service number: 877-535-5666 or you can email Nabisco: cis@nabisco.com Take a couple of minutes and make the request. Its an idea, and it might be similar. Have tea in a cemetery with a dazzling view of Istanbul. I would buy them..in fact I know my entire family would buy them There were utterly AWESOME. google_color_border = "E7F0EB";
Please Nabisco bring them back!!!!! Ya Gotta bring EM back they are the true IDEAL snack of all time!!!