To sustain its positive growth, the company can plan to expand in other food related businesses. You leave a well-paid, 40-hour-a-week job to work 120 hours a week for nothing. It has also released Enviro-cup which are reusable and the users also provides a discount on them. . with 10%. Join Global Franchise Pro for free today. the taste preferences of the local market. The company also takes care of the environmental sustainability as it uses Styrofoam cups for its services which also minimize the cost. experienced tremendous growth. significant motivator for Janine Allis, and there was little personal financial return for the Alliss. food groups and (2) their weight status. Under this the products are made available to customers through its own stores as well as at major retail stores. Boosts and Retail Zoos rigorous recruitment practices involve selecting people who can SOAR had capped its store numbers about 10 new store openings annually were matched by 10 store closings. There are chances of customers shifting to other products due to their low price strategy. Competitors. High customer loyalty as it is very popular amongst its user base 6. Retail Zoos private equity owner Bain Capital listed the accounting for only $11.00 $9.35/page. and smart phones, meant that Boost was operating in a new world compared to when their first store Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. It is known for its sustainability and wider customer experience so that it could attract more customers. Contact. 22 In 2001, the first Boost store in The STP approach will help to highlight the target market of the company: The Company has divided its market customers and the basis of demographic, geographical and behavioral aspects. It updates them about the latest products, nutrition trends and other things which they would like to know about. The company is however, under the parent company Retail Zoo and its major stake is held by Bain Capital which has turnover of $ 1.35 million per year. provided a new, digital channel of communication with their customers. stake in in 2017 ).3,16,28, 34,35, Our slogan is Love Life, and we live the values of honesty, integrity and passion. It's disappointing when you see headlines about some of our juices being an equivalent to an 31 This is the reason it is emerging as a platform with high growth potential. 2001 whose poor advice almost cost the business one of their early investors, instilled in Allis the belief The target market involves all the genders and people with average income level. The company should work upon its internal strategies to make sure there is the right projection of values to the customers. The global cold pressed juice market size was USD 1.08 billion in 2021. Team Members. 808 certified writers online. The company produces a yearly calendar for the marketing strategies every year. These smoothies were added to the protein range of boost juice. Western Australia, and Queensland. kitchen bench in their two-bedroom rented residence, to an over 500-store subsidiary of a multi-brand 28. Under the behavioral segment, Boost juice has divided its customers on the basis of its competitive prices and quality products which are preferred by customers. monk on the Himalayas but mostly eating well and eating close to nature - you would never have 38, Observable symbols of this culture in-store include the store design (including the logo and the Boost I absolutely do care about people with allergies and made an error in judgment with this comment. In the year 2008, the company associates with Nestle in order to provide a variety of fruit juices in various areas of the United Kingdom. In Malaysia, the juice industry is growing as there is increasing health trends among the people. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Angelica Rowe (Creative Director) Speaking Polymath is a vibrant and insightful blogging platform that presents intelligible articles and extensive guides on a wide spectrum of academic and corporate fundamentals. It has strong market position due to variety of products and brand recognition in Australia as well as other countries. needed new legs to continue the journey and Jeff was fresh after a years break and we were ready to It is because of all these benefits that the vibe club has more than 1.9 million members in Australia. Due to the already established tastes and preferences, there are very less chances for the new brands to make their place. Strong brand recognition and name in Australia, 4. Use our Chrome . This new strategy was accompanied by a change in organisational structure: Boost To ensure that potential employees, franchisees, and brands are a good cultural fit, Alliss philosophy to The vibe club members are provided with free stuff so as to attract more customers. The primary market segment of Boost juice comprises of young teenagers and the secondary market consists of adults up to 30 years of age, which is a very small market segment. have about 65 per cent shopping centre sites and are always looking to grow that percentage. 18. It also has opportunities to diversify products for winters as there are threats of lower sales as customers prefer hot drinks instead of juice in winters. Under its pricing strategy, the company keeps the price of its products lower than that of its competitors so as to attract more customers. It has proven to be a strong entity in the beverage industry of Australia and Globe. The company has an annual turnover of approximately AUD 135 million per annum and the numbers are increasing every year. The competition in the beverage market is high due to which there are more chances of rivalry among the existing players. This is a Premium document. It is important to create customer awareness. You hear stories about celebrities drinking just lemon water or others cutting sugar out of their The Juice and Smoothie Bars industry in Australia exhibits a medium level of market share concentration. keeping a close eye on all aspects of the business. The success story of Boost Juice company is well known. inception in 2001. The greatest care has been taken to ensure cross contamination is minimised, including (Victim, Entitled, Rescue and Blame). She is the one who owns the company and is also the co- owner of Retail Zoo. The drinks types also include blended and crushed drinks. e., juices and smoothies] as opposed to empty calories [with no nutritional benefits, e., soft So, whether it's a meal replacement or just a healthy In each overseas country, while typically 70 to 80% of the menu In fact Boost International is likely to contribute $2.2 million in total turnover of the company. 6 Together with In addition to it, the company also provides different mixture of juices for females and males so that both can be targeted. this industry are small, independent juicers and smoothie operators, with few employees and a single ; Jager R. de; Koops Th. to be one of the most powerful tools at our disposal. Designed to This meticulous article delves deep into the marketing strategies of Boost Juice that have been critical to the prolific success of the juice brand which today is one of the biggest companies in Australia’s food and beverages industry. So, Boost Juice utilizes various social media channels to communicate with its customers. Find your B2B customer within minutes using affordable, accurate contact data from Datanyze, Boost Juice headquarters are located in M-city Office Building and Business District 2107-2125 Dandenong Rd L 8, Clayton, Victoria, 3168, Australia, Boost Juices main industries are: Restaurants, Hospitality, Boost Juice appears in search results as Boost Juice Pty Ltd, Boost Juice, Boostjuice, Web Hypertext Application Technology Working Group, Get Free Access to Boost Juice Contacts Info. Product: It offers a vast range of fruit juices and smoothies to customers at its retail stores and bars. Boost juice as a brand has evolved strongly over the years. More advertising and marketing through TVCs, print and online media 3. The juice and smoothie bars industry in Australia is worth an estimated $404 million and employs 3,1 78 There are 100 businesses operating within the Australian industry, occupying 628 stores. Strong focus on promotion and advertising campaign, 5. Looking forward, IMARC Group expects the market to reach US$ 189.9 Billion by 2028, exhibiting a growth rate (CAGR) of 4.52% during 2023-2028. Natural Beverage Company, Boost Juice, Smoothie King, Naked Juice, PACK'D, Fuel . discouraged Boost from remaining in underperforming shopping centres. YouTube videos, in which she made various juices and smoothies, emphasising the natural ingredients, I am embarrassed and disappointed I made this error. As a part of discussing the marketing strategies of Boost Juice, this article also sheds light on the marketing mix of Boost Juice, its strategies for digital marketing, and a comprehensive PESTLE analysis of the beverage industry. These products may include sandwiches, pastries as well as hot drinks, etc. Here are the weaknesses in the Boost Juice Bars SWOT Analysis: 1. These papers are intended to be used only for research and reference purpose only), Ex- Management faculty of University of Sydney. is the same as the Australian menu, following local research (including focus groups involving taste David Hales (Founder and Managing Director of Betty's Burgers), Executive Team Boost Juice is an Australian company founded in the year 2000 at Chadstone, Australia by Janine Allis. of digital initiatives including the Boost Juice app and two mobile games. advantage of local knowledge, including knowing the regulations of the country that need to be met 6 and This shows that Boost Juice has an aggressive marketing strategy to promote products so that customer awareness and attraction can be enhanced. ( Exhibits 1 and 2 Further, the company also provides a vibe card to the customers and also has a mobile app so that fast services can be provided to the customers (Juice, 2019). There is large unexplored market and does not covers businessmen and professionals etc. their drinks, with more than 41 per cent of all drink orders being customised. Presently, the company have its business in many stores in Asia, Europe and South Africa. Thus, it needs to expand its market in order to grab large customer base. . Accolades for his skill and achievements It is a great methodology to analyse the market potential of the respective industry. Despite having created a database of 3, This rapid expansion into shopping centres across Australia necessitated the hiring of employees to help Regarding stores located in shopping strips, Meneilly explains these closures as follows: A lot of street sites were just not in anymore. This industry provides a large number of opportunities to its customers and service providers. It has to deal with strict laws and regulations related to in order to get licensing in international market. The juice market shows high penetration in the year 2019. Retail market share, competitors, and Boost Juice Bars's email format. separately to equipment used to make all other Boost Juice beverages. designed to cater for different dietary needs: It breaks my heart when I see these reports. In Australia, there is an increase in consciousness among the population for maintaining a healthy life and they are moving towards having fresh juice instead and the juice industry is growing. 18 In 2013, over 40% of Boost Juice franchisees owned multiple Boost infrastructure (i., its back-end departments including franchising, IT, design and development, legals, The bar was Boost Juice now one of the most popular and loved juice and smoothie brands across the globe. have taken advantage of the apps new features, including a feature that allows consumers to customise Boost juice is a retail business entity operating in Australia, which supplies beverages such as energy drinks, juice, smoothies, etc. (2019). Shift into franchising: With the Alliss desire for growth and reportedly designed to be a franchise-run Pay and benefits and This shows that the company is dominating the Australian market and is expected to grow in further years. 3 Boost espouses that it has embraced the digital 31 For the extensive training of staff and appropriate warnings both in-store, online and in our app. building in Chadstone Shopping Centre in Melbourne,9, 10,11,12,13,14 Turning over more than $2 billion since 3 In nine years, Boost has doubled the number of juices and smoothies it to get their feedback. If customers get themselves registered in the Vibe club, they get exciting offers and free products. I can't stand people telling other people what to do. include being on CIO Australias CIO50 list, which recognizes Australias top 50 most innovative and It aspires to be, one of the worlds most famous and loved Concluding this section, the Boost Study Kit (2015) summarises the findings of a (single) research study The brand has expanded its operations in over 15 countries. eleven years old. Boost Juice is one of the most established companies in Australia. Further, the digital team at Boost juice, ensures that the customers get an affectionate, and warm feeling whenever they interact with them. You can also buy a snack to accompany your juice or smoothie. Boost Juice is the largest player in this industry, with its parent company Retail Zoo Pty Ltd capturing 54% of the market share. new strategy and structure were personnel changes, including Janine Allis stepping down as the CEO of Then, the new strategies in response to the change in the environment of the industry, including socio-economic factors, have been selected for the company to aid in achieving goals and objectives. It has been reviewed & published by the MBA Skool Team. Bettys Burgers (which was a Queensland-based, 10 -store chain that Retail Zoo acquired a majority Top Juice, owned by Ayman Investments Pty Ltd, is the second largest player with 10%. It was a four- week customer campaign which was conducted all over Australia. They gave perfect assignment and my professor gave me A Grade on that assignment. (2019). Employees We wanted the brand Conversely, work-life balance and culture were the job categories that received the highest star ratings, Everyone is simply amazed by the fact that 37, Expansion of menu: Boost Juice espouses that they have continued to expand their range of products, to suit customer needs and offer more choice. Franchise system they employ to expand its shops 3. Along with this, the boost newsletter also contains exciting competitions for the customers. there wasnt much to choose from. 6, Within 18 years, Boost Juice has grown from a single-store, Australian start-up operated from the Alliss children two to eleven years of age, 100% juice consumptions affected (1) nutrient intake and countries. Boost juice has returning customers the greatest asset that any organization would want and aspire for. point of a vibrant, theatrical celebration the making and mixing of a great smoothie! The main products of boost juice are juice and smoothies of different flavors. butter protein ball), this is the first time we have used peanut butter in a smoothie range. platform, into supermarkets, its menu, and into different locations. ; Philippens H.M.M.G. two plain boiled eggs and people love it, which is bizarre, because its just boiled eggs. A study from the US has proven the substantial health benefits of consuming fresh 100% juice High customer loyalty as it is very popular amongst its user base, 6. David Gross-Loh I took a lot of help from this good article to write my college assignments. You could get a This particular company is the parent company of Boost juice and many others. Further, the company has expanded its business to many countries. The Company has positioned itself among the customers on the basis of its quality, variety and price. The company targets this segment through healthy and nutritious drinks. Community health care in nursing and midwetry (NUM3511), Leading and Influencing in Business (BUSS2000), Business Management/Practice Management (900-80583V01), Curriculum Specialisation: English I. 3, Janine Allis, arguably most recognisable recently through her appearance as one of the sharks (Disclaimer: The reference papers provided by Assignmenthelp4me.com help in serving as a model paper for students. Retrieved 15 July 2020, from https://www.aussieprices.com.au/boost-juice-menu-prices/, Thompson, S., & Macdonald, A. 34 McGilloway describes the rationale behind the game, and its Boost Juice app: Launched in 2014, the Boost Juice app was an instant success, receiving over 250K their current office located at Chadstone Shopping Centre. In contrast to Boost best way, what does that look like?". However, this brand lacks active marketing strategies. 38. Exhibit 6d Boost Juices Official Apology Statement Issued to Fairfax Media. It has 750,000 Facebook followers and 100,000+ followers on Instagram and YouTube. Most people love playing games. Janine Allis articulates .. and energetic personality 3 , with Allis explaining: You cant fake it.. either are that person or youre not. The company should plan to expand its business in the food sector as well. This could be near the crowded areas including the market, college locations and the beaches. the health benefits of this move as follows: We wanted to make it easy for people to get more fruit and However, the company faced difficulties in expanding to China due to various issues including quality of products and delays. and in doing so highlighted what she believed to be the health benefits of Boosts products. Boost Juice Marketing Mix The core concept of marketing strategies to boost juice aims at gaining a larger market share and sales of various products. According to Janine Allis, .. business The Company is known to provide quality juice and smoothies products to the customers. development, gave a presentation on gamification and its effectiveness in changing behavior to Boosts Joanne Bradley (Chief Marketing Officer) These insights are then utilized by the company to solve potential issues and enhance the customer experience. The company has its presence on social media such as Instagram and Facebook. Allis, being a mother was a driving force behind her desire to start her own juice business: I had this vision of job flexibility and hanging out with my kids more. Franchisor of the Year (2005), and Winner of National Retailer Association Awards (2008). The Global Juice Market was valued at USD 1,849 Million in 2020, and the global juice industry is projected to reach USD 3552 Million by 2028, growing at a CAGR of 3.55% during the forecast. Ceri Clark (General Counsel) learn from mistakes and build a business model out of the spotlight of a larger Australian city such as 34. While Asia has been an area of focus and successful expansion for the organisation, Boost Juice has, potential listing on the stock exchange. For example, Boosts Brekkie to Go-Go Super smoothie contains 18 teaspoons of sugar and There is high cost invested by company which may divert the focus from main activities. finance, marketing) was recognised and became the catalyst for further growth through expansion into a It can also start new ways of proving products such as mobile apps and other online platforms. 3, Boost also plan to expand into food, which they have commenced doing at two Boost & stores located 7 Selling the family home and with $250K in start-up capital, some of it borrowed from Janine This makes it an enjoyable read for them. It used convincing approach under which the company used many medias such as emails, telephony etc. that a 2016 survey from the government-funded health program LiveLighter found some of Boost Juices business quickly expanded when Jeff Allis secured an 18-store lease deal with Australias largest You can Melbourne was opened. unhealthy food that's not fair. Boost Juices first drive-through, located in Ballarat, Victoria, was opened in 2017 in Boost juice Australia market statistics: The company has an annual turnover of approximately AUD 135 million per annum and the numbers are increasing every year. company, in shorter or longer descriptions, including the following: .. great product served by friendly, efficient people in a positive and energetic environment. SEGMENTATION VARIABLES Companies acknowledge that the demands of consumers differ in today's market place and that products/services need to be tailored to meet their consumer's demands (Proctor 2000, p. 188). The threats for any business can be factors which can negatively impact its business. The fruit juice industry in Australia is going to reach USD 1.3 billion in the coming years which growth rate of 2.1 percent. The four largest operators account for over 65% of industry revenue. selling 1L and 350ml bottled products in Woolworths and Coles supermarkets. Allis believes that cultural fit is the most important criterion to